MLM Success Secrets: The Special 4th Component that will Maximize Your Success in MLM

If you have been reading my blog for any amount of time, you would know that I am always talking about three major components that are necessary if you want to build a successful MLM business online.  If you need a quick refresher on those components, they are…

1.       The Right System:  Your MLM opportunity should have an easy duplicatable system that your downline can use to build their business on autopilot.  For me, that would be a replicated site with a lead capture page, back office, and follow-up system for your prospects already.  This will allow you and your team to build on autopilot fairly easily.  A system that I use with much success is The Berry Tree.

2.       The Right Team:  You need to be a part of a team with a proven success rate of building leaders, as well as an accessible upline who knows what he or she is doing when it comes to building a business. Also, your upline should be building the business in a way that you would not mind building your business.  For example, if you would like to build your business online, you should look for an upline who is currently building his or her business online successfully, and can show you how to do the same.

3.       The Right Advertising:  You need to find places online, either free or paid, where you can get a ton of targeted visitors who are looking for what you have to offer.

If your opportunity has these three things, it will bring you in paid people. But there is a special 4^th component that will set you out above the rest and help turn your lazy distributors into loyal customers and more of your customers into successful distributors. 

 Now, what is this special 4^th component you ask?  Well, the special 4^th component I’m referring to is a good product.

Now, at this time, you guys might be sitting in your homes with pride thinking that you really got the best product out there, because your company told you so- and who knows- maybe you do. But I want you to think about this for a quick second.  How do you know?  Are you actually using your company’s product and getting results?  Or is your monthly autoship sitting in your garage gathering dust month after month? Can you truly say you believe in your product?  Would you buy it if you saw it on a commercial?  Would you use it if there was no money making opportunity attached to it?

I mean let’s face it.  You probably didn’t get into your opportunity because of how amazing the product is. In fact, I would say that 99% of network marketing distributors don’t get into the program because of their love for the product.  It’s because of the opportunity.  That’s how most people market it.  They market opportunity first then product second because- let’s face it- it’s far easy to promote a way of making money than it is to promote another vitamin, service, or cosmetic product.

But you have to remember, at the heart of what you do as a networker, you are distributing what is supposed to be a quality product, and if your product is no good, and you know it’s no good, then you’re no better than a con man.  And, trust me, you don’t want to ruin your reputation before you even get started good.

So how do you solve this problem?

Well in my experience, there are two solutions to this problem.

Use your product: You’re getting it on autoship anyway, so why not use it? Use your product on a daily basis and chart your results.  Are you losing weight?  Is your skin looking younger and smoother?  Are you using the bathroom more?  Do you have more energy?  In other words, is your product doing what is says it will do?

If so, and you can prove it.  Chart your results on a blog.  Make sure you provide pictures and proof. Vlogs (Video Blogs) are also great for these because people can easily follow your progress through video. 

Give your product away:  While it’s a good idea to use your product, depending on the amount of product you have, you may want to give some of it away.  This is a great way to begin to develop a customer base for your product, as well as a way to generate interest in your business opportunity as well.  You can follow up with people who used your product and ask them if they liked it or not.  If they say they did like it, ask them for personal testimonials.  These testimonial can be used later on if you ever decide to build a website (If you are building online, I highly recommend making your own website in the future.)

But what if my product doesn’t live up to the hype?

You are going to find that most MLM products really don’t live up to their hype.  In fact, very few do.  In this case you have a choice.  You can either

a.       Toss it:   If you have a really bad product.  Meaning it doesn’t do at all what it says it will, or it has negative or bad side effects, or causes you to lose a large amount of money.  You need to drop it.  Take it as a loss, and don’t promote it to people.  This will only ruin your reputation.

b.      Push the system instead of the product:  If you have an awesome system with a not-so good product.  Be honest, and tell people the truth.  Let them know that you haven’t really seen any special changes when using the product, but the opportunity and marketing system works really well. Again, if the product is really bad, I would just flat out toss it, and would not waste my time with this step.

In the end, it’s your choice to make.  In my personal opinion, if the product is at least decent, with a good to excellent promotion system, I would not scrap the opportunity.  I would work it.  However, it is very important to be honest about your product.  Don’t lie about it.  If the product is pretty good-say that.  If the product is not so good but the recruiting system is excellent– say that.  In the end, people appreciate honesty over deception, and will be much more open to what you have to offer in the future.

What do you guys have to say about this?  Leave your comments and let me know what you think.

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