A Dirty Little Secret- What Really Happens when MLMs Launch a Business

Posted by nerodea | June 18, 2008 .

When most MLMs start, they do not launch the way that most people think. Everyone does not come in at the same time. What happens is that most successful companies get the top gurus in the industry, and offer them a place at the top of the company’s compensation levels.

Many times they will pay a top guru, or a group of top gurus to promote this company. I have known of leaders being paid as much as $1 million dollars to build a company’s downline to mass proportions. This is on top of their regular pay from the compensation plan.

So these gurus set about finding the absolute best producers in the industry, and place them within their downline. This all happens before the company opens its doors, and you ever have a chance to join, mind you.

Now, these gurus go all over the net and promote these companies before they even launch, creating a buzz so that average guys like me and you will jump aboard like ravenous wolves once the doors of the company open.

So, when launch (or pre launch) day comes-BAM we all hit the door, and begin signing up. Many of us start promoting to friends and families at the promise of the spillover that we have been told is sure to come. And so thousands of people join, and the Gurus who promoted are now at the top of the leader boards

BUT—here’s the problem.

Remember all the gurus that were brought in BEFORE the door was ever open to you and me?

Well, while you would think that every guru would promote the business, it doesn’t always happen that way. In fact, it rarely happens that way.

What usually happens is that a small percentage of these gurus promote the business at the beginning, while the others benefit off the spillover that was promised to you.

And you never had a chance because the doors were never open to you like they were opened to them. It’s unfair, right?

Well, put yourself in their position.

As a top marketer—who do you want at the top of your business?

1. Your leaders and the top leaders in the industry who have a previous reputation of adding thousand of people to their downlines

2. New guys who may or may not build the business?

If you have any business since, it’s going to be your leaders of course.

Why?

Well, look at the facts. If you have 100 proven leaders in your business, and you get only 10 to promote it hard what does that make you?

Rich—That’s what it makes you.

And what happens when the other guys begin to see the promise for money and start building themselves—what does that make you then?

Filthy rich!

So will you ever see spillover underneath all those leaders? Eventually, you probably will. But if you do, it won’t be for a while. In some cases it could take months or even years in before anything happens. And I can tell you this right now—9.9 times out of 10 you aren’t going to make real money from that spillover.

So now you know the filthy horrible truth about how many successful MLM businesses build their downlines. If you think about it, it’s pretty dog gone genius—but it sucks for the little guy who is looking for spillover.

So what do you do to avoid this from happening to you?

Well, there are actually three things you can do.

1. Stop joining downlines based solely on spillover

2. Build your business as if you knew you would never see any spillover.

3. Become a top producer yourself.

Sounds simple enough, but it’s easier said than done. So in our next post, I will explain just how to become a top online guru in MLM.