The Real Truth About MLM Leads

Posted by nerodea | May 19, 2008 .

There are a lot of ways to build up your MLM business. One of the most popular methods used by the masses in the MLM industry is leads. Yet, it is no mystery that most MLMer’s who have used leads in the traditional since (meaning to call them and sell your MLM business) have had either a very large learning curve or no success whatsoever.

So what’s the real truth about MLM leads? Do they work? Can you make money using them? Are they a viable way to build your business? The answer is yes and no.

You see, the fact is, most people will not tell you the entire truth about leads. Instead, they hope to profit off of you by telling you half truths. They hope that by doing so you will buy more of their products and coaching programs, until, in the end, you end up spending thousands before you get the true results you are looking for.

Please don’t be mistaken, coaching programs and ebooks are awesome ways to learn how to do build your business. There are some excellent books that really do an excellent job and some that even over-deliver on their results. But what I have a problem with is when ebooks and coaching programs lead people on without giving them the complete system that they have advertised. That, unfortunately, happens far too often.

Okay-enough of my ranting. Back to business.

So are leads a good way to build your business? Yes, but only if you know which ones to look for, and how to use them correctly. So how do you do that?

First, let me start by saying that, unless you enjoy calling leads every single day, or unless you’re good at that sort of thing, I would not call leads to build my business. There are far better ways and cheaper ways to build your MLM business with leads. I personally use two methods to build my business. Here is my first method to using leads effectively to build your business.

Method #1: The Pre-Enrollee Method

You have to have an automated system in place: I know I preach this a lot, but, honestly, you cannot build a business on autopilot without some sort of automated system in place. Plus, since I only use automated systems for my business, you’re going to hear this from me time and time again. To find out what an automated system is click here

You have to buy exclusive leads: These are leads that only you use and that are not resold. Simply call your lead company and ask if they offer exclusive leads that have not been resold. I recommend using pre-enrollees, or your companies advertising. These should be non-incentivized exclusive leads. My favorite lead company for these types of leads is called preenrollees4sale.com

Follow up with your pre-enrollees with a set of emails: Create a set of follow-up emails (5 or 6) to build a relationship and explain why your opportunity is so good.

Now, if you are not able to buy exclusive leads or pre-enrollees for your business there is still another extremely effective method I use to build traffic for my website. In tomorrow’s post, I will show you a second way you can build your business with no calling and no selling whatsoever.